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Everything You Need To Know About Enya Umanzor
Beatrice Hazlehurst
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No fashion-obsessed, chronically online girl has escaped the grip of Enya Umanzor. With her bold ‘fits and offbeat humor, Enya Umanzor has carved out an online niche that’s equal parts chaotic and undeniably cool — embodying an indefinable ‘it’ factor.
Still, who is Enya, really? The Miami-born entertainer started on Vine, before moving to YouTube when the platform went defunct, where she lived on as Enjajaja — a refreshingly candid vlogger sharing clothing hauls and comedic takes on teen life. Soon Enjajaja would be reborn as Emergency Intercom, a weekly video podcast co-hosted by friend and fellow YouTuber Drew Philips.
Since, she’s dabbled in acting, fronted fashion campaigns, and may soon make her debut behind-the-camera (sources tell us she may even have a Wildflower collaboration in the works). Still, despite oversharing – her words, not ours – every week on Emergency Intercom, Enya is still something of an enigma. She rarely gives interviews, and continues to reinvent herself. It’s an evolution that mirrors the wild, ever-changing nature of Internet fame, and maintains Enya Umanzor’s relevance, even eight years after she first appeared online.
From viral clips to brand deals, her ability to stand apart in a crowded creator economy speaks to her staying power. If you’re not already familiar with Enya, a new fan or just looking for a refresher, this is your chance to get to know the girl behind the screen.
She Got Her Start On Vine
Growing up as the eldest sibling in a household with working parents, Enya often stayed home to care for her younger siblings, limiting her social life but fueling her passion for video creation.
Enya launched her career on Vine, mastering the app's fast-paced, six-second storytelling format. Fans loved her low brow humor, vulnerability, and natural ease in front of the camera. When Vine's popularity declined, she pivoted to YouTube and her community followed.
She’s a high fashion darling
After sharing show-stopping outfits online for years, Enya Umanzor began to make a name for herself in the fashion world. Her first foray into luxury fashion came when Celine gifted her a pair of loafers – still her favorite shoes – and invited her to work with them (a moment she describes as both surprising and surreal due to her background as a comedian). Since then, she has starred in campaigns for Bimba Y Lola and Prada.
Her podcast is intentionally "radioactive"
"We’re all too smart as of recent, I think me and Drew agree on the idea of sometimes it’s awesome to just laugh at nothing to give our brains some rest. That’s why we get along so well comedically and doing the podcast comes naturally because it’s just us rambling about nothing. I’m shocked and super happy that people love that so much because it genuinely is just our natural chemistry."
She loves to rot
Enya loves a slower pace, especially when she's at home in Los Angeles. Much of her time is spent at home with her roommates or taking the occasional pilates class. You'll rarely find her out past 2am, or anything that requires real "recovery."
Chloë Sevigny is her go-to reference
"I also love looking up any icon and what they were wearing at my age, no matter what year the photos are from, there’s always something to pull."
She worries about oversharing
As Enya's platform has grown, so has her desire for boundaries. While she acknowledges the value of parasocial relationships — understanding how creators can offer comfort and escapism – she’s become more protective of her personal life, especially when it comes to family. In prioritizing her well-being, safety, and mental clarity, Enya is now preserving her privacy — despite the demands constant visibility.
"I think personally, I needed the internet," she says now. "I needed to know that there was other things and other people and people feeling the way I did and struggling. My only regret is putting so much of myself out there so young because then you get this coping style of putting yourself out there. Now, at this age, I think that's a really unhealthy thing."
Her favorite beauty product is lip balm
Specifically, Lip Medex.
She’s also an actress
You can see her in TV shows Stuck – for which she dyed her hair orange and bleached her eyebrows – and Latina Rules. She also starred in independent film Addy Daddy, this year.
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