As Seen On
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As seen on
How Meme Culture Missed the Magic of the Wicked...
Wicked stars Ariana Grande and Cynthia Erivo have been crying for weeks now. Any time they discuss the film, their friendship, even their tattoos — every interview, panel, even at their premieres. They began to acknowledge how “annoying” they must seem, policing themselves – on-camera and in-print – for being too emotional. But they just couldn’t stop, and the more they cried, the more fascinated we became. The truth is, we’ve never seen anything like this before. Actors aren’t shy...
How Meme Culture Missed the Magic of the Wicked...
As Seen On
How Meme Culture Missed the Magic of the Wicked...
Wicked stars Ariana Grande and Cynthia Erivo have been crying for weeks now. Any time they discuss the film, their friendship, even their tattoos — every interview, panel, even at...
How Meme Culture Missed the Magic of the Wicked...
Wicked stars Ariana Grande and Cynthia Erivo have been crying for weeks now. Any time they discuss the film, their friendship, even their tattoos — every interview, panel, even at...
How Literary Salons Made a Comeback
It was a cold Sunday night in January — an atypical party setting for a city devoted to hibernation. Zillennials introduced themselves, each a stranger with homemade brownies and non-alcoholic...
How Literary Salons Made a Comeback
It was a cold Sunday night in January — an atypical party setting for a city devoted to hibernation. Zillennials introduced themselves, each a stranger with homemade brownies and non-alcoholic...
How to Dress For Thanksgiving Dinner (Inspired ...
Holiday dressing stumps the best of us. You want to be comfortable enough to consume massive quantities of food, but also cute for the pictures. Family time usually dictates a...
How to Dress For Thanksgiving Dinner (Inspired ...
Holiday dressing stumps the best of us. You want to be comfortable enough to consume massive quantities of food, but also cute for the pictures. Family time usually dictates a...
For the girls...
The internet has become the canvas for self-expression, where one can experiment with different aspects of identity, try new personas, and connect with like-minded people. We've all been there. You're just...
For the girls...
The internet has become the canvas for self-expression, where one can experiment with different aspects of identity, try new personas, and connect with like-minded people. We've all been there. You're just...
Tarot How-To: A Spiritualist's Guide to Connect...
If you ask Syd, she might say she owes it all to the cards. The singer began her divination journey when she was a child, and gravitated toward tarot, specifically, when...
Tarot How-To: A Spiritualist's Guide to Connect...
If you ask Syd, she might say she owes it all to the cards. The singer began her divination journey when she was a child, and gravitated toward tarot, specifically, when...
Last-Minute Halloween Looks Inspired By Your Fa...
Dressing up is the best part of any party, and Halloween is the perfect excuse to go all out. Whether you're the type who keeps a running list of costume...
Last-Minute Halloween Looks Inspired By Your Fa...
Dressing up is the best part of any party, and Halloween is the perfect excuse to go all out. Whether you're the type who keeps a running list of costume...
Taking Over Social Media One Selfie at a Time
View Chappell Roan, Tara Yummy, Addison Rae, Dua Lipa, Miranda Rae, and Nessa Barrett pick's from Wildflower Cases.
Taking Over Social Media One Selfie at a Time
View Chappell Roan, Tara Yummy, Addison Rae, Dua Lipa, Miranda Rae, and Nessa Barrett pick's from Wildflower Cases.
Wildflower Apple AirPod Case: Add It to Your Sh...
We want to share a quick story with you. When Wildflower's own Devon Carlson met Miley Cyrus back in 2012, the popstar icon inspired her and her sister Sydney to...
Wildflower Apple AirPod Case: Add It to Your Sh...
We want to share a quick story with you. When Wildflower's own Devon Carlson met Miley Cyrus back in 2012, the popstar icon inspired her and her sister Sydney to...
A Moment For Matcha: Devon and Sydney Style Fal...
Between Brat and the Wicked reboot, green quickly became the color of the summer. Together we attempted to embrace the shade – a fluro shoe here, a grassy hair accessory there –...
A Moment For Matcha: Devon and Sydney Style Fal...
Between Brat and the Wicked reboot, green quickly became the color of the summer. Together we attempted to embrace the shade – a fluro shoe here, a grassy hair accessory there –...
Come to NYFW With Devon and Sydney Carlson
Check out the girls photo diary extravaganza from the city.
Come to NYFW With Devon and Sydney Carlson
Check out the girls photo diary extravaganza from the city.
What Gracie Abrams' Pop Impact Says About Us
Shawn Mendes, Camilla Cabello, Sabrina Carpenter...Taylor Swift has a pretty impeccable track record of cherry-picking talent that will go on to make their mark on the music industry, but few of her supporting...
What Gracie Abrams' Pop Impact Says About Us
Shawn Mendes, Camilla Cabello, Sabrina Carpenter...Taylor Swift has a pretty impeccable track record of cherry-picking talent that will go on to make their mark on the music industry, but few of her supporting...
Devon and Sydney’s Back-to-School Style Guide
Summer might be coming to an end, but style never sleeps. Navigating what to wear when you have to return to dressing up day in, day out, can be...
Devon and Sydney’s Back-to-School Style Guide
Summer might be coming to an end, but style never sleeps. Navigating what to wear when you have to return to dressing up day in, day out, can be...
5 Times Devon Proved She's a Fashion Icon
It's time to celebrate our resident Leo. In addition to building a global accessories brand in Wildflower, Devon has become a fashion week mainstay and permanent fixture in pop culture — elevating her to 'it'...
5 Times Devon Proved She's a Fashion Icon
It's time to celebrate our resident Leo. In addition to building a global accessories brand in Wildflower, Devon has become a fashion week mainstay and permanent fixture in pop culture — elevating her to 'it'...
Recipe: Sydney's Charli XCX-Inspired Apple Chur...
"Apple," a song that was – according to Charli XCX – never supposed to make the Brat album, is everywhere. It prompted a viral dance on TikTok, comparisons to quotes from Kamala Harris and...
Recipe: Sydney's Charli XCX-Inspired Apple Chur...
"Apple," a song that was – according to Charli XCX – never supposed to make the Brat album, is everywhere. It prompted a viral dance on TikTok, comparisons to quotes from Kamala Harris and...
Essentials For a Brat Summer
This summer, everything changed. Okay, we’re being dramatic. But we were hit with a craze so omnipresent that all micro-trends quaked in inferiority. For the first time since Hot Girl...
Essentials For a Brat Summer
This summer, everything changed. Okay, we’re being dramatic. But we were hit with a craze so omnipresent that all micro-trends quaked in inferiority. For the first time since Hot Girl...
Why Reality Television Won This Summer
This spring, a reel on decoding seasons-upon-seasons of Vanderpump Rules went viral. It features a comedian-bro, armed with a whiteboard and marker, leading a clinic on the iconic Bravo show....
Why Reality Television Won This Summer
This spring, a reel on decoding seasons-upon-seasons of Vanderpump Rules went viral. It features a comedian-bro, armed with a whiteboard and marker, leading a clinic on the iconic Bravo show....
Sydney’s Summer Fruit Salad
Perfect for picnics or lounging poolside, this easy-to-prepare recipe is my favorite sweet treat.
Sydney’s Summer Fruit Salad
Perfect for picnics or lounging poolside, this easy-to-prepare recipe is my favorite sweet treat.
Why Body Positivity Feels More Radical Than Eve...
As an ultra-thin ‘ideal’ returns, curve models like Wildflower collaborator Taylor Giavasis have become vital.
Why Body Positivity Feels More Radical Than Eve...
As an ultra-thin ‘ideal’ returns, curve models like Wildflower collaborator Taylor Giavasis have become vital.
Why Does Everyone Look Like They're In a Romanc...
In an interview with Call Her Daddy's Alex Cooper this week, Chase Crawford lamented over the apocalyptic state of romance. The actor, now in his late 30s, copped to finally joining dating apps —...
Why Does Everyone Look Like They're In a Romanc...
In an interview with Call Her Daddy's Alex Cooper this week, Chase Crawford lamented over the apocalyptic state of romance. The actor, now in his late 30s, copped to finally joining dating apps —...
CHERRY, BABY: Sydney Harnesses 2024's Sweetest ...
Summer is coming in hot, baby, which means it's time to decide your aesthetic for the season — or, more importantly, color. In case you were out of the loop this...
CHERRY, BABY: Sydney Harnesses 2024's Sweetest ...
Summer is coming in hot, baby, which means it's time to decide your aesthetic for the season — or, more importantly, color. In case you were out of the loop this...
Florals For Spring? The Embrace of Hyperfemininity
Coquette and cottagecore, mob wife and office siren — this year has seen us trend cycle at a breakneck speed, oscillating between innocent and alluring, sexy and cute. We’re wearing...
Florals For Spring? The Embrace of Hyperfemininity
Coquette and cottagecore, mob wife and office siren — this year has seen us trend cycle at a breakneck speed, oscillating between innocent and alluring, sexy and cute. We’re wearing...
‘OMG who is this?!’: How Cindy Kimberly Took Over
It’s hard to remember a time before Cindy Kimberly was the ‘it’ girl, but in 2015 the Spain native was a regular teenager, babysitting on the weekends with aspirations to...
‘OMG who is this?!’: How Cindy Kimberly Took Over
It’s hard to remember a time before Cindy Kimberly was the ‘it’ girl, but in 2015 the Spain native was a regular teenager, babysitting on the weekends with aspirations to...